Schedules & Deliverables for the Mature Market Omnibus (MMO)

Did you know?

  • One half of all grandparents are baby boomers. 50% of baby boomers over 45 years of age have kids under 18 living at home
  • 34% of baby boomers also care for a parent

Does your organization understand the complex life stages & lifestyles of this group?

You simply submit your final questions to us by 12 noon (ET) on the 1st Monday of each month and that’s it!

A calendar-based representation of due dates and delivery dates for the MMO process.

Open-ended question results take a little longer to process and are e-mailed the following Monday.

Tabulated results are delivered electronically by two demographic banners.

First Banner
  • Gender
  • Age
  • Marital Status
  • Children
  • Grandchildren
  • Ethnicity
  • Region
  • Primary Grocery Shopper
  • Home Internet Access
Second Banner
  • Household Income
  • Total Financial Assets (excluding real estate)
  • Home Ownership
  • Financial Decision Maker
  • Employment Status
  • Number of Years to Full Retirement

Custom banners are also available. Please call or e-mail us with your special requests.

For more information, contact

Todd Derene (203) 324-2420 Rothstein-Tauber, Inc.

1351 Washington Blvd. Stamford, CT 06902

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