![Mature Market Omnibus [logo]](/images/logoPrint.png)
![Know. Act. Succeed. [RTi tagline]](/images/knowActSucceed.gif)
What are the Mature Market Omnibus (MMO) benefits?
Did you know?
- Every day in America, 10,068 people are turning 50
- Today the 50+ age group represents 28% of the population
- The 50 to 65 age segment is expected to grow 70% over the next 15 years… no other segment will grow more than 10% over the same period!
Does your organization have the knowledge base to meet the needs of this large and expanding group?
Harness the speed, reliability, and cost effectiveness of this online omnibus service focused on U.S. residents age 50-74 exclusively.
- Are your existing products in line with the unique needs of the Mature Market?
- Are you considering a new product launch, a line extension, or packaging & labeling that is better suited for the Mature Market?
- Do you need quick and insightful Mature Market input on your communication and advertising strategies?
The results are fast allowing you to make timely marketing and business decisions on next steps and where to possibly dig deeper with more custom designed research. For a more in-depth look at our full range of proven quantitative and qualitative research tools, visit the RTi website.
The Mature Market Omnibus can help you easily uncover opportunities in the sought after 50+ market. You can quickly build your knowledge of this huge and growing segment through a variety of marketing applications, including:
- Point-in-time tracking
- Continuous awareness / usage tracking
- Concept development test and product evaluation
- Market exploration and Sizing - Purchase intent
- Incidence checks / testing
- Media - Public Relations - Public opinion research
- Testing positioning statements
- And much more ...
The Mature Market Omnibus helps you gain key insight into any and all categories, for example:
- Advertising
- Apparel / Clothing / Textiles
- Automotive
- Beverages
- Communications / Telecommunications
- Consumers Attitudes / Behaviors
- Cosmetics / Fragrance / Health & Beauty Aids
- Electronics & Technology
- Exercise & Fitness
- Financial
- Foods / Nutrition
- Health Care / Medical / Pharmaceutical
- Merchandising / Couponing
- Media (Cable, Internet, Print, Radio & Television)
- New Products & Services
- Packaged Goods & Services
- Personal Care Items
- Pet Owners / Foods / Supplies
- Publishing
- Real Estate / Residential Development
- Retailing (Convenience, General, Mass Merchandisers, Restaurants / Food Service)
- Toys / Games / Gaming Industry / Sports
- Travel / Leisure / Tourism
MMO scheduling is fast and easy and your tabulated results are delivered electronically.
Get started now!
For more information, contact
1351 Washington Blvd. Stamford, CT 06902