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About RTi

RTi is a full service, global custom research firm serving a broad range of leading marketers of products and services. We provide a superior return on our clients’ research investment by delivering value-added market research as well as outstanding client service.

RTi’s market research services include a full range of proven quantitative and qualitative research tools that span the marketing life:

• Market Exploration
  • Needs Assessment / Problem Identification
  • Benefit Hierarchy
  • Awareness, Attitude, and Usage
  • Market Segmentation
• Innovation and Product Development
  • Concept / Idea Screening and Optimization
  • Concept Testing
  • Product Bundle Optimization/Construction Test
  • Name Generation and Testing
  • Promise Testing
• Branding
  • Brand Strategy Development
  • Brand Equity
  • Positioning / Re-positioning
• Communications
  • Message Development and Testing
  • Copy Testing
  • Package Testing
  • Advertising Tracking
  • Website Assessment
• Product Performance
  • Product Testing
  • Taste Tests
  • Claims Testing
• Customer Satisfaction and Loyalty

Key Company Facts

• Listed among Honomichl’s Top 50 US research companies
• Delivering on our mission for over 30 years; 45 full-time professionals
• Main office in Stamford, CT, with branches in Westerville, OH and Iselin, NJ
• Business partners in London, Munich, Singapore, Shanghai, and Mexico City
• Alliances all over the world

RTi’s market research services include a full range of proven quantitative techniques/solutions and RTi makes available an impressive selection of proprietary products — original offerings developed by the RTi team, to uniquely address our clients’ needs.

• BrandMark — A suite of branding and research services developed for the pharmaceutical industry, including market exploration, positioning optimization and testing, and name development and testing.
• BrandStar^SM — Facilitated, interactive strategic marketing tool used to define all aspects of a brand’s competitive position leading to better strategic and research decisions.
• Construction Test^® — Product development tool used to identify optimal combinations of product or service components using a proprietary multivariate technique.
• ScreenPlay^® — After a quantitative screening of ideas, concepts, or benefits, Screen Play^® provides an easy and powerful way to consider these multiple opportunities and determine which make up the optimal set.
• PowerBrand^SM — Strategic brand equity research designed to provide actionable steps that can be prioritized and implemented to improve the strength of the brand within its category.
• Pathways^SM — Using wireless audience response technology, quantitative and qualitative research can be combined in a single two-hour session. Extremely flexible, Pathways^SM also provides cost, speed, and learning benefits to your team.
• Qualmark^SM — Satisfaction & loyalty research program designed to help define and prioritize improvement efforts by focusing on the aspects of service that have the largest impact on overall satisfaction.
• Mature Market Omnibus^SM — Harness the speed, reliability, and cost-effectiveness of this monthly online omnibus exclusively among 50-74 year-old consumers.

Know. Act. Succeed.

• Knowing where you want to go and the best ways to get there.
• Constructing appropriate actions and deciding which ones make the most sense.
• Personal attention from an experienced research team.
• Findings smartly organized and presented.
• Building a long-term relationship based on partnership, trust, and shared vision.
• Evaluating everything in light of your desire for success.

These are the unique dimensions of a relationship with RTi.

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