What is the Mature Market Omnibus (MMO)?

Did you know?

  • Each year boomers spend $2 trillion dollars annually on consumer goods and services
  • By 2010, adults 45+ will outspend younger adults by $1 trillion dollars
  • 70% of the nation’s net worth is in their hands!

With this kind of economic power, you need to ask… Do your products and services line up with today’s 50+ consumer?

An Omnibus is a simple and cost effective way to get a quick assessment on behaviors and attitudes toward your products and services in today’s 50+ market. Each month RTi fields a wave of its online Mature Market Omnibus (MMO) survey to a national sample of 1,000 respondents between the ages of 50 to 74. MMO surveys are completed over a 3 day period, Friday-Sunday.

Each wave includes noncompeting client-specific questions and a shared set of standard demographic questions. To ensure male and female demographic balance, quotas are set so that the final sample contains a minimum of 40% male interviews and a maximum of 60% females. Quotas are also set for age within region.

For more information, contact

Todd Derene (203) 324-2420 Rothstein-Tauber, Inc.

1351 Washington Blvd. Stamford, CT 06902

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